Power made smarter
A complete rebrand to elevate XOLTA’s position in the energy market
To reposition XOLTA in a more premium direction, I led a full rebrand focused on clarity, confidence, and simplicity. The new identity expresses the brand’s intelligence and technical edge while remaining warm and accessible to both residential and commercial audiences. At the core is the idea of power made smarter—a promise that’s reflected in every visual and verbal detail. The updated brand system creates consistency across touchpoints and sets the stage for XOLTA’s continued growth in a rapidly evolving energy landscape.
A comprehensive brand book designed to align strategy, design, and communication—providing clear guidelines for consistent application across digital, print, and environmental touchpoints.
Bespoke iconography
The icon set was custom-designed to align with the overall brand language—built on the same grid as the logo for visual harmony. Each icon communicates key features and benefits with clarity and precision, supporting both product storytelling and user experience.
The illustrations were developed to visualize complex energy concepts like grid dependency and peak shaving in a simple, engaging way. Using clean lines, perspective, and negative space, they support the brand narrative with clarity and a sense of dimension.
