A bespoke boardgame about architects

To help VELUX strengthen their approach to architects, together with WDWC, I developed a board game that transforms existing knowledge into an engaging, interactive learning experience. From concept to design, illustrations, and game mechanics, we crafted a tool that makes reinforcing sales strategies both effective and enjoyable. The game revolves around personas, guiding players through real-world scenarios to deepen their understanding of architects’ needs and decision-making processes. By turning learning into play, the game ensures that VELUX’s sales team remains confident, strategic, and well-equipped to build strong professional relationships.








We designed unique personas with custom character illustrations that reflected their roles. Each character was paired with surreal architectural backgrounds, adding depth and personality. These backdrops subtly mirrored the mindset and approach of each persona.

















