Butchers and Bicycles
Rebranding the future of urban mobility
Together with a selective team I collaborated with Butchers & Bicycles on a comprehensive rebrand, bringing their vision for urban mobility to life through a refreshed identity. We developed a cohesive visual language that merges high-end, minimalistic studio photography with dynamic, on-location shots to emphasize both innovation and authenticity. Additionally, we introduced a unique graphic style element inspired by Copenhagen’s Meatpacking District to reinforce the brand's heritage. The result is a modern, premium identity that speaks to forward-thinking, urban riders.
This pairs high-end visuals with clear messaging, giving sales teams a premium tool to confidently present the brand story, product innovation, and urban lifestyle appeal.
The custom graphic frame, inspired by Copenhagen’s Meatpacking District, adds a distinctive yet subtle brand signature. Flexible and scalable, it works across formats—framing content, adding depth to imagery, or serving as a graphic accent—ensuring a cohesive and recognizable Butchers & Bicycles identity.
